Mattel’s earnings from Barbie movie revealed to be ‘more than double’ Margot Robbie’s (2024)

Mattel’s earnings from Barbie movie revealed to be ‘more than double’ Margot Robbie’s (1)

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The toymaking giants behind Barbie, the doll which inspired Greta Gerwig’s latest film, have revealed their earnings from the box office hit.

The Barbie movie starring Margot Robbie, 33, as the titular doll created by Mattel, earned nearly $1.4bn (£1.12bn) at the global box office.

The movie follows Barbie as she ventures out into the real world to find her true purpose in life alongside her boyfriend, Ken (played by Ryan Gosling).

During a Goldman Sachs media conference on Thursday (7 September), Mattel CFO Anthony DiSilvestro shared that the film would contribute more than $125m (£100m) in gross billings to the company this year, a figure that included sales of toys and consumer products.

“Our economics are a function of the revenue, as well as profit participation, which scales up with the success of the movie,” DiSilvestro said, according to Deadline.

Also on Thursday, The New York Times reported that Mattel had earned five per cent of the box office revenue, as well as a percentage of eventual profits as a producer of the movie and additional payments as owner of the Barbie intellectual property rights.

Last month, Variety reported that Robbie was set to earn roughly $50m (£39.4m) in salary and box office bonuses from the movie.

The Australian actor also produced the film via her production company, LuckyChap Entertainment, which she founded in 2014 with her now-husband, Tom Ackerley.

Mattel is currently lining up a slew of other film and television projects inspired by their other products, such as Barney the dinosaur, Hot Wheels and Pictionary.

Mattel’s earnings from Barbie movie revealed to be ‘more than double’ Margot Robbie’s (2)

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“What you saw around the Barbie movie was, we believe, a template, a case study, an opportunity to truly understand the value and appeal that our brands have, the cultural resonance, and, importantly, our ability to execute these projects both creatively and commercially,” Mattel CEO Ynon Kreiz said at the Goldman conference.

“We hope and expect to have more. I’m not saying it will be as big or as successful as Barbie, but it will be the same approach.”

Barbie’s massive success for Warner Bros has seen it reach several significant landmarks. Previously, it sailed past Christopher Nolan’s The Dark Knight to become the film company’s biggest release in North America.

It is officially the highest-grossing title of the year in North American cinemas after surpassing the earnings of The Super Mario Bros Movie, released in April.

Gerwig, who also wrote Barbie with her partner and frequent collaborator Noah Baumbach, is the highest-grossing female director of all time at the domestic box office, as well as the highest-grossing female director of a live-action movie worldwide.

The Independent’s Clarisse Loughrey branded it “a near-miraculous achievement from Greta Gerwig and Margot Robbie” in her five-star review.

Mattel’s earnings from Barbie movie revealed to be ‘more than double’ Margot Robbie’s (2024)

FAQs

Mattel’s earnings from Barbie movie revealed to be ‘more than double’ Margot Robbie’s? ›

During a Goldman Sachs media conference on Thursday (7 September), Mattel CFO Anthony DiSilvestro shared that the film would contribute more than $125m (£100m) in gross billings to the company this year, a figure that included sales of toys and consumer products.

How much money did Mattel make from Barbie movie? ›

Mattel has calculated the revenue boost from the Barbie movie to be $125 million, including sales of dolls and related merchandise, and movie earnings.

Who is the highest paid Barbie? ›

The most expensive Barbie ever sold: Stefano Canturi Barbie

Created by Australian jewelry designer Stefano Canturi, this one-of-a-kind Barbie sold at auction house Christie's in 2010 for $302,500, and the proceeds went to the Breast Cancer Research Foundation, making this a surprisingly feel-good story.

How much did Ryan Gosling get paid for Barbie? ›

Per Variety, Gosling made $12.5 million for portraying Ken in the Barbie movie, in which he stars opposite Margot Robbie's Stereotypical Barbie.

Was Barbie the highest grossing movie? ›

“Barbie” remained the No. 1 movie for four consecutive weekends and eventually became the highest-grossing movie directed solely by a woman. It's currently the 14th-biggest domestic release and 15th-biggest global release in history.

How much profit did Barbie movie make? ›

As of Macrh 5, 2024, Greta Gerwig's very pink fantasy-comedy "Barbie" (2023) has collected more than 636 million U.S. dollars at the North American box office, garnering a total of 1.45 billion U.S. dollars worldwide. It has instantly become the biggest debut ever for a film directed by a woman.

How did Mattel feel about Barbie movie? ›

The short answer is yes. In fact, not only did Mattel approve “Barbie”, directed by Greta Gerwig, it is also the first film from Mattel Films.

How much does Margot Robbie get paid for Barbie? ›

According to a report in Variety in 2022, Robbie's salary for 'Barbie,' which is to be released in the United States on 21 July, is $12.5 million.

How much did Margot make from Barbie? ›

According to Variety, Robbie stands to make approximately $50 million on Barbie, between her salary and box office bonuses in her dual role as star and producer.

What is Margot Robbies net worth? ›

What is Margot Robbie's net worth? Margot Robbie's net worth is estimated at around $100 million, which includes her earnings from “Barbie” and other high-profile blockbuster hits.

How much did Ken get paid for Barbie? ›

According to Variety, Gosling earned $12.5 million for his role as Ken, which matched Margot Robbie's salary for her leading role as Barbie.

Is Ryan Reynolds a billionaire? ›

Ryan Reynolds' Co-Owned Or Sold Companies Are Valued at $14 Billion But He Says, 'Thank God I Am Not Running the Company' As He Heads Toward Billionaire Status.

Did Ryan Gosling get paid more than Margot Robbie? ›

Margot Robbie and Ryan Gosling received the exact same salary for Barbie – but here's what sets Margot apart | HELLO!

Has Barbie grossed more than Harry Potter? ›

That pushed its total international gross earnings to $US1,342,401,000. This makes Barbie the highest-grossing Warner Bros film of all time. The title was previously held by Harry Potter and the Deathly Hallows Part II, which earned $US1,342,359,942 (not adjusted for inflation).

Which movie was a bigger hit Barbie or Oppenheimer? ›

' 'Barbie' is the highest grossing movies worldwide with a worldwide Box Office collection of $1,441,820,453.

Does Ryan Gosling sing in Barbie? ›

Does Ryan Gosling Actually Sing in Barbie? Yes, that's Gosling's voice you're hearing during “Push” as well as “I'm Just Ken.” The Blade Runner 2049 actor is actually credited on the Barbie soundtrack for the Academy Award-nominated “I'm just Ken,” so you know it's legit.

Did the Barbie movie boost Barbie sales? ›

Ryan Gosling and Margot Robbie as Ken and Barbie in "Barbie." Courtesy of Warner Bros. Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Mattel's CEO said the movie had broadened Barbie's fan base and boosted revenues.

Did Mattel win the Barbie Girl lawsuit? ›

Mattel v. MCA Records, 296 F.

2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 hit single "Barbie Girl" by Danish-Norwegian group Aqua. The case was ultimately dismissed.

Is the Barbie movie licensed by Mattel? ›

Ahead of the theatrical release of “Barbie” on July 21, Mattel has announced several of its licensing partners for the film. Mattel has been collaborating with key consumer, merchandise and retail brands for launches leading up to the release.

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