Barbie Movie Boosted Mattel’s Sales, But Investors Held Their Applause (2024)

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Barbie Movie Boosted Mattel’s Sales, But Investors Held Their Applause? ›

Barbie Movie Boosted Mattel's Sales, But Investors Held Their Applause. Senior Contributor. Mattel easily beat expectations for sales and earnings in the third quarter, and raised its earnings guidance for the full year, but the boost it got from the Barbie movie wasn't enough to lift its stock price.

The toymaker today reported fourth-quarter net sales of $1.621 billion, up 16% (14% in constant currency) compared to the same period in 2022. Adjusted earnings for the fourth quarter were 29 cents per share, up from 18 cents per share in the comparable period in 2022. Net sales for the full-year were $5.441 billion.

Warner Brothers and Mattel fully capitalized their crossover licensing opportunities—toys, adult fashion, car insurance, you name it. The theater where I watched the movie was promoting a Barbie-branded pink gin co*cktail. (It was pretty good.) Airbnb partnered on an actual Barbie Dream House in Malibu.

In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion U.S. dollars of the previous year. The brand's gross sales peaked in 2021.

Barbie ascended to become the highest-grossing movie in Warner Bros history with $1.44 billion, overtaking longtime champ Harry Potter and the Deathly Hallows Part 2 ($1.35B). With almost a half-billion in profit here, Barbie was more than dazzling for the Zaslav-run studio.

Ryan Gosling and Margot Robbie as Ken and Barbie in "Barbie." Courtesy of Warner Bros. Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Mattel's CEO said the movie had broadened Barbie's fan base and boosted revenues.

One of the standout elements of the Barbie movie marketing was its ability to create and strengthen emotional connections with its audience. By telling relatable stories and emphasising themes of friendship, empowerment, and self-identity, Barbie was able to resonate with both young girls and their parents.

Mattel v. MCA Records, 296 F.

2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 hit single "Barbie Girl" by Danish-Norwegian group Aqua. The case was ultimately dismissed.

As a production partner on the movie, Mattel receives a share of ticket sales and streaming revenue. Chief Financial Officer Anthony DiSilvestro said at a Goldman Sachs investor conference last month that he expects the film to generate about $125 million in sales for Mattel this year.

According to a report in Variety in 2022, Robbie's salary for 'Barbie,' which is to be released in the United States on 21 July, is $12.5 million. It's a pay packet that is thought to have made her 2022′s highest-paid female actor. The Australian's income also comes from her numerous endorsem*nts by well-known brands.

Is the Barbie movie doing well? ›

' highest grossing domestic release in history, surpassing Christopher Nolan's The Dark Knight. But now, it's breaking a big one: Barbie has become the highest-growing movie of 2023 reaching $575.4 million domestically this week, according to Variety.

And for Mattel, the company who owns Barbie and hundreds of other well known toy brands, it's just the beginning. For investors, it could mean getting in at the beginning of the new Marvel Cinematic Universe, or it could be a money pit that never gets off the ground. Let's look at the details.

As we look to 2024, we believe we are very well positioned competitively and will continue to outpace the industry and gain market share.” Anthony DiSilvestro, CFO of Mattel, added: “In the fourth quarter, we achieved double-digit growth in sales and earnings.

Barbie sales grew 16% during the third quarter, riding the wave of the blockbuster movie. The company also increased its full-year profit outlook, saying it expects a strong holiday season.

Mattel revenue for the twelve months ending March 31, 2024 was $5.436B, a 4.38% increase year-over-year. Mattel annual revenue for 2023 was $5.441B, a 0.12% increase from 2022. Mattel annual revenue for 2022 was $5.435B, a 0.42% decline from 2021. Mattel annual revenue for 2021 was $5.458B, a 18.95% increase from 2020.

Mattel lifted its 2023 profit forecast by 5 cents a share, and now expects $1.15 to $1.25 a share, thanks in part to cost-cutting initiatives. Analysts project full-year earnings of $1.20 a share and revenue of $5.49 billion, the average of estimates compiled by Bloomberg.