A holistic strategy for a connected fashion world (2024)

Our customers

Customer focus is a given for us. We want to offer our customers the most comprehensive range of current trends – with maximum availability. At the same time, we want to inspire through high levels of personalization; creating a suitable choice for every customer. Finally, we invest in supplier, payment and customer service for a seamless experience.

Our brand partners

Our brand partners profit from our customer base by becoming part of our platform structure – a fantastic business opportunity. Via our partner program, brands can integrate their stock directly on the Zalando platform. The resulting broader assortment and higher product availability help extend Zalando’s customer base – which, in turn, draws even more brands to Zalando. Via our Connected Retail program, we are connecting on- and offline retail. With this program, physical retailers are able to serve millions of Zalando's online customers. Zalando’s platform provides digital and infrastructure services, for example, analytics, advertising and logistics. We are confident that these services will trigger a self-amplifying growth dynamic, further unfolding the potential of Zalando.

Our infrastructure

The foundation for our service offering to customers and partners alike are our investments in infrastructure. Internally developed technology solutions are the backbone of Zalando and drive all our processes. In-house developed analytical tools for data evaluation and the insights gained are of great strategic importance. Zalando successfully coordinates its logistics and continuously improves the customer experience by expanding its scalable logistics infrastructure. Our expertise in warehousing, delivery and customer service processes, along with content creation, remains fundamental to our retail business.

A holistic strategy for a connected fashion world (1)

At Zalando Outlets, bargain hunters can find an assortment of designer and brand-name products on sale.

The offprice business of Zalando serves the sale of assortments of previous seasons. The shopping club Lounge by Zalando offers registered members exclusive sales campaigns at discounted prices. Furthermore, bargain hunters can profit from special deals at our outlet shops in Bielefeld, Berlin, Cologne, Frankfurt am Main, Leipzig, Hamburg, Karlsruhe, Münster, Stuttgart, Hanover, Mannheim, Ulm, Constance and Düsseldorf.

A holistic strategy for a connected fashion world (2024)
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