Why compensation and benefits (C&B) managers are increasingly in demand in companies (2024)

Why compensation and benefits (C&B) managers are increasingly in demand in companies (1)

January 11, 2022

Compensation and benefits

“Today, it is clearly impossible to motivate and manage employees and keep them happy using straightforward and standard pay schemes. You have to be creative when negotiating and modelling etc” – Soufiane Hilali, head of compensation and benefits. Compensation and benefits: exploring a position that is increasingly central to companies – PAY JOB

In the new corporate professions, compensation and benefits functions have become a linchpin in companies. Well-known in Europe for the past two decades, they were mainly used by large groups, but recently SMEs have also become aware of their strategic benefit. In the following article, find out why compensation and benefits roles are increasingly popular in companies.

What do compensation and benefits positions involve?

“[...] legislative changes and the development of countries at different rates make it difficult to for companies to implement a harmonised remuneration policy. As such, C&B staff need to constantly adapt their compensation policy to their company’s specific context” – Yves Rault, EMEA compensation and benefits director at Dassault Systèmes. "The role of compensation and benefits in supporting group growth – Benefits - Les Echos Executives."

“Comp and ben” is short for “compensation and benefits.” Compensation and benefits managers are therefore responsible for implementing a compensation policy that balances employees’ expectations and their company’s limitations.

What are their responsibilities?

Compensation and benefits managers implement their company’s pay policy. They manage employees’ remuneration (fixed and incentive compensation), decide on attractive salaries to recruit new talent, negotiate costs and budgets to secure new remuneration schemes at good rates, ensure new remuneration schemes are found and align remuneration and remuneration schemes at the time of company acquisitions or mergers. Compensation and benefits managers are therefore remuneration experts who are familiar with all the different remunerations in their company, regardless of the hierarchical level!

What are the challenges involved?

Compensation and benefits managers work in a constantly changing and competitive professional environment. They are on the front line in the war for talent, where remuneration is one of the main appeals. They also have to comply with complex legislation and remain efficient, especially in times of crisis when companies have to rein in their payroll expenses.

Compensation and benefits managers also play a key role in managing pay at international level. They need to be familiar with the legal business requirements of the various company locations so as to provide optimum local pay or, on the contrary, to standardise remuneration policies at global level.

The importance of incentive compensation for compensation and benefits managers

Incentive compensation allows compensation and benefits managers to put their creativity to full use in their payroll work and find the best remuneration schemes. In addition, compensation and benefits managers manage employee performance assessment strategies and calculate their incentive compensation.

They have a thorough understanding of pay packages and have to regularly find new direct or indirect compensation schemes to attract and retain talent. They are familiar with all the remuneration schemes (performance-based bonuses, profit-sharing etc.) and need to be especially rigorous when calculating remuneration, as just one error can affect the private lives of employees.

Why compensation and benefits (C&B) managers are increasingly in demand in companies (2)

Compensation and benefits managers, combining HR and finance

Compensation and benefits managers are said to straddle HR and finance because they have two jobs: they master HR issues and their profoundly human dimension, and they’re also great with numbers!

They are proficient users of statistical tools and data analysis tools, understand accounting and tax issues, and are always on the lookout for legal, HR and financial developments at national and international level. The first compensation and benefits positions were developed in the banking sector.

To find a good compensation and benefits profile, you therefore need to look for people who have experience in management control as well as a background in HR.

What is the right compensation and benefits profile?

Compensation and benefits managers know how to be discreet as they have access to sensitive and personal information, they are great negotiators and are very comfortable with figures. They are extremely thorough and have to be creative in order to reinvent their company’s salary policy each time and adapt to complex circ*mstances.

What new challenges are compensation and benefits managers facing?

Compensation and benefits managers are likely to prove instrumental in the years to come, given the economic and social context companies are evolving in today.

Economically, compensation and benefits managers have to manage the post-COVID crisis

Since 2020, the COVID-19 crisis has had a devastating economic impact worldwide. Some companies are having to make savings to absorb the financial losses and it is pay policies that could be one of the first things to pay the costs of this austerity. Compensation and benefits managers will therefore have to be creative to keep their companies attractive while bearing the economic constraints imposed by their companies.

Legally, compensation and benefits managers have to deal with payroll expenses and counter the exodus of talent

Remuneration is one of the main expenses in a company because salaries are expensive. Payroll contributions are very high and make it difficult for employees to increase their salaries. Compensation and benefits managers therefore need to closely examine all the compensation schemes available to take advantage of those that benefit from tax deductions and attract talent.

In human terms, compensation and benefits managers need to meet employees’ expectations and communicate their compensation policy

Compensation and benefits managers have to implement a remuneration policy that keeps employees highly motivated and gradually work towards personalising remuneration; but they also have to make their remuneration policy known to those employees who do not always know what benefits are available to them. The Individual Social Review (BSI) is therefore an essential part of any remuneration expert’s toolkit.

Socially, compensation and benefits managers have to ensure staff receive equal pay

A professional equality index to be published every year ensures the wage gaps between women and men are scrutinised. Compensation and benefits managers must provide remuneration solutions such as salary catch-up programmes to reduce these gaps and change mentalities that have not yet grasped the issues of equal pay.

How is the compensation and benefits industry currently evolving?

“It’s not very trendy to talk about recognition, to insist on the importance of knowing how to say thank you...but at the end of the day, this basic act of politeness has too often been neglected. In a changing world and in a globalised economy, career management is also a core element of employee motivation and retention” – Yves Rault, EMEA compensation and benefits director at Dassault Systèmes. « The role of compensation and benefits in supporting group growth – Benefits - Les Echos Executives. »

Compensation and benefits managers are increasingly in demand among SMEs

Originally, compensation and benefits managers mainly worked with major international groups that had to juggle different pay policies. However, SMEs are also becoming more and more international to develop their business and are facing the same talent war as large companies. This means the compensation and benefits function is likely to be found in all companies.

Compensation and benefits managers are set to become increasingly human

In business, it’s not just financial concerns that count. Employees expect much more from a company than just pay. They also expect their company to show recognition for the work they do. Compensation and benefits managers have a role to play here because they are close to staff. They can establish a discourse and create an attitude that highlights the recognition given by their company beyond financial concerns.

The individualisation of remuneration means compensation and benefits are having to be more meticulous

With remuneration becoming increasingly personalised, compensation and benefits managers will have to be very careful and propose certain pays on a case-by-case basis, while bearing in mind companies’ economic performance objectives at global level.

Artificial intelligence and big data are likely to change the compensation and benefits function

For the moment, compensation and benefits managers simply uses data analysis tools. But the arrival of big data with its promise of predictive analysis to predict resignations could eventually become part of the daily routine of compensation and benefits managers, who will have to do everything possible to avoid resignations.

Why compensation and benefits (C&B) managers are increasingly in demand in companies (3)

Why compensation and benefits (C&B) managers are increasingly in demand in companies (2024)

FAQs

Why compensation and benefits (C&B) managers are increasingly in demand in companies? ›

Employees expect much more from a company than just pay. They also expect their company to show recognition for the work they do. Compensation and benefits managers have a role to play here because they are close to staff.

Why is compensation and benefits important to an organization? ›

Compensation and benefits are an important part of the employee experience. They can help attract and retain top talent, motivate and engage employees, and improve employee satisfaction.

Why be a compensation and benefits manager? ›

Compensation and benefits managers may analyze data to determine the best pay and benefits plans for an organization. They may also monitor trends affecting pay and benefits and assess ways for their organization to improve practices or policies.

What is compensation management and why is it important? ›

Compensation management is a way of determining the appropriate pay for your employees. While it is not the only element of your talent management strategy, it is a critical one. A compensation management plan goes beyond the salary. It needs to include benefits—both financial and non-financial ones.

Why is it important to consider both pay and benefit information when considering a role? ›

Consider the importance of pay and benefits as these play different roles in a person's overall compensation package, with pay providing necessary financial resources while benefits add extra value by offsetting certain costs and offering perks.

How do compensation and benefits impact an organization and its employees? ›

Compensation is a way for an organization to attract the best talent. Benefits are used as a means to motivate employees to perform better. Compensation can be monetary or non-monetary. Benefits are always non-monetary.

Why benefits are more important than salary? ›

With higher pay, you will have greater immediate purchasing power. On the other hand, better benefits may improve your lifestyle in ways that the additional purchasing power cannot compensate for.

What is the meaning of C&B management? ›

This is where compensation and benefits managers come into play. As the title implies, the role of a compensation and benefits manager (C&B manager) is to coordinate employees' compensation throughout the company, from top management down to hourly workers.

What is the KPI for compensation and benefits manager? ›

The workforce expense KPI for compensation and benefits refers to the average amount of money (percentage) you invest in your employees compared to your other business expenses. This metric affects many related HR decisions such as salary increases, promotions, and benefits.

What is the career path of a compensation manager? ›

Compensation Manager career paths

They may become human resources managers or senior human resources managers, overseeing employee recruitment, compensation, benefits, and training. They may also work as directors of human resources, handling labor relations, performance management, and employee relations.

What is the aim of compensation? ›

A compensation package can include salary, bonuses, health-care plans, and a variety of other types of compensation. The goals of compensation are to attract people to work for your organization and to retain people who are already working in the organization.

What is compensation strategy? ›

A compensation strategy is your company's approach to compensating employees in terms of pay and benefits. A strong compensation strategy is required in order to attract and retain people who have the appropriate knowledge, skills, aptitudes, competencies and attitudes to get the job done.

Why is compensation an important element in human resource management? ›

Great compensation and benefit plans ensure that good employees are rewarded fairly, which motivates employees to improve performance, notes AllAboutCareers.com. These plans also are important to attract new talent. Most career-minded professionals apply for specific jobs because of salary and incentive packages.

Are employee benefits really necessary Why? ›

A solid employee benefits package can help to attract and retain talent. Benefits can help you differentiate your business from competitors. The value of employee benefits cannot be understated; they signify an investment in employees' health and future.

Do employees prefer higher pay or better benefits? ›

benefits, more than 80% chose benefits. For employers, knowing that benefits increase job satisfaction, help employees feel more valued, and provide a better employee experience should be more than enough rationale. Once that decision is made, the question now is what benefits to offer.

What is more important than salary? ›

According to a Business News Daily article states that 56% of respondents consider a good workplace culture to be “more important than salary” for job satisfaction. Additionally, Forbes reports that 77% of respondents consider a company's culture before applying for a job.

How does compensation impact an organization? ›

An organization's compensation strategy can be one of its most powerful tools for driving performance - if appropriately aligned with broader business goals. Beyond attracting talent, compensation packages incentivizing behaviors that advance strategic objectives can transform an entire workplace culture.

What is the value of benefits in compensation? ›

Benefits make up more than 30% of the typical job's compensation, according to the U.S. Bureau of Labor Statistics. But figuring out what your benefits are worth isn't always easy. You may need to do a little digging to find how much your employer contributes toward health insurance, retirement plans and other perks.

What are the advantages of compensation? ›

Enhanced Employee Satisfaction: Generous compensation packages contribute to increased job satisfaction, fostering loyalty and motivation among the workforce. Improved Recruitment and Retention: Competitive benefits make companies more appealing to potential employees and help in retaining top talent.

How compensation and benefits motivate employees? ›

Providing fair and competitive compensation and benefits is an effective way to motivate employees. It shows that they are valued and appreciated and that their hard work and dedication to the organization is recognized.

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