"If a picture is worth 1000 words, a prototype is worth 1000 meetings" is a famous saying at IDEO.
Meetings are often full of discussions based on opinions and speculations. Material often used in meetings, such as words and static images, still require a big mental effort to deeply understand how ideas would work in practice.
When presenting a prototype, focus on the story for the audience to get immersed in the situation. Ensure that you emphasize the problems your design solves instead of describing specific features. A prototype can act as a window into the future, showing how your product will work. It allows people to experience the solution directly, and helps them focus on a given context. ...
