Important Financial Ratios in Business: What They Mean and How to Use Them (2024)

Important Financial Ratios in Business: What They Mean and How to Use Them (1)

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Rizwan K. Important Financial Ratios in Business: What They Mean and How to Use Them (2)

Rizwan K.

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Published Oct 4, 2022

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Important Financial Ratios in Business: What They Mean and How to Use Them

Financial ratios are a type of performance measurement used by businesses and investors to measure the health of a company’s finances. These measurable indicators show you how well your business is operating from a financial standpoint, alerting you to potential risks or opportunities before they become serious issues. Having a good understanding of these ratios and how they work can help you spot red flags early, so you know when something needs your attention. If you have a small business or plan to launch one soon, it’s important to know which performance indicators will help you track its progress. Read on to learn more about the most important financial ratios in business, what they mean and how to use them.

What is a financial ratio?

A financial ratio is a comparison between two financial metrics. They are expressed as a percentage or a number, and they help you make sense of your company’s financial health by quickly measuring critical metrics. Financial ratios can be applied to businesses of any size, and they can help you understand financial performance, as well as identify areas where you need to make improvements. The most important financial ratios in business include liquidity, debt, capital, and risk ratios. These ratios measure the strength of a company’s financial position, enabling you to make strategic decisions based on their outcome.

Profitability Ratios

Profitability ratios show the ability of a business to earn profit from sales revenue. The ratios look at the left over profit after paying for all expenses as a percentage of total revenue. The higher the profitability the better. This examines the sustainability and efficiency of the business. These ratios can be looked at with emphasis on gross profit to examine the costs and efficiency of cost of sales. It can also be looked at with focus on operating profit to study the operating costs and processes. However, net profit always remains a priority as businesses exist to make profit after all costs are incurred! For new, growing or troubles businesses these ratios can show a path to profitability as times passes. It is essential to look at the profitability ratio trends of the past and the estimated future.

Liquidity Ratios

Liquidity ratios measure the ability of a company to meet its short-term financial obligations, such as paying its current bills, as well as making any necessary short-term investments. Liquidity ratios are often used as a preliminary assessment of the financial strength of a company. The two most important liquidity ratios are the current ratio and the quick ratio. The current ratio measures the company’s ability to pay its short-term liabilities with its short-term assets. It’s calculated by dividing current assets by current liabilities. Current assets are things like cash and other assets that can be converted to cash within a year. Current liabilities include bills that must be paid within the next year. The quick ratio takes current assets that can be quickly turned into cash and also includes any assets that will be converted to cash in the next year, such as inventory or accounts receivable.

Debt Ratios

Debt ratios measure a company’s ability to repay its long-term debt obligations. They are used to determine whether a company’s debt load is sustainable, or if it needs to take on more debt to grow. The two most common debt ratios are the debt-to-equity ratio and the interest coverage ratio. The debt-to-equity ratio is a measurement of how much debt is being used to fund the business. It’s calculated by dividing long-term debt by equity. Long-term debt is money borrowed that must be paid back over a period longer than one year. Equity, on the other hand, is the amount your company has invested in itself. The interest coverage ratio shows how much profit a company generates every year to cover the interest payments on its outstanding debt. It’s calculated by dividing annual operating income by annual interest expense.

Capital Ratios

Capital ratios measure the amount of equity a company has versus the amount of debt it uses. These ratios can tell you whether your company is growing too quickly, which can lead to excessive debt. The common capital ratios used in business include the equity ratio, the debt-to-equity ratio, and the debt-to-capital ratio. The equity ratio calculates the amount of equity your company has as a percentage of its total assets. The debt-to-equity ratio determines the amount of debt being used to fund the business as a percentage of equity. And the debt-to-capital ratio calculates the amount of debt versus the amount of equity plus debt.

Risk Ratios

Risk ratios help you identify potential issues within your business by analyzing areas that may be putting your financial health at risk. They are calculated by comparing the amount of money at risk with the amount of money being made. The two most important risk ratios are the liquidity risk and the solvency risk ratios. The liquidity risk ratio measures the amount of cash needed to cover potential losses. It’s calculated by dividing potential loss by current cash. Potential loss is the amount of money that could be lost if everything goes wrong. Current cash is the amount of cash you have on hand. The solvency risk ratio shows how many of your assets are tied up in illiquid investments. It’s calculated by dividing illiquid assets by current assets.

Benchmarking

Once the ratios are looked at, we end up with numbers. To give them context and see if these are improving or worsening, the numbers need to be benchmarked. The ratios can be benchmarked against historical performance of the business or of that of the competition. Market comparable provide a good understanding of where the business stands in each area compared to the market norms. A business with lower ratios may seem bad but in the future could be on a path to improve. This depends on further analysis of estimations of the future.

Conclusion

Ratios are an important part of keeping your business financially healthy. They allow you to track the progress of your business and identify areas for improvement. The most important financial ratios in business include profitability, liquidity, debt, capital, and risk ratios. These ratios measure the strength of your company’s financial position and can help you make strategic decisions. Keep these ratios in mind as you monitor the health of your business and track its progress over time.

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Strategic Finance Important Financial Ratios in Business: What They Mean and How to Use Them (3)

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Sophie Major

Finance Coordinator at MD of Greenview

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Great information! I am just starting my Corporate Finance course so this was a great read.

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Francis Bus-Moses MBA, FCCA, ICAG

Accounting || Taxation || Strategy

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Good share

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Important Financial Ratios in Business: What They Mean and How to Use Them (2024)

FAQs

Important Financial Ratios in Business: What They Mean and How to Use Them? ›

Financial ratios refer to metrics you can leverage to assess the financial strength of your business. They're designed to make it easier to compare a variety of variables, such as your cost of goods sold (COGS), debt, income, inventory expenses, and more—many of which come from financial statements.

What are financial ratios and why are they important to a business? ›

Investors use financial ratios to assess the potential of their investment. Ratios like return on equity (ROE) and return on assets (ROA) offer insights into how efficiently a company is using its resources to generate profits.

What are the 5 most important financial ratios? ›

Key Takeaways

Ratios include the working capital ratio, the quick ratio, earnings per share (EPS), price-earnings (P/E), debt-to-equity, and return on equity (ROE). Most ratios are best used in combination with others rather than singly to accomplish a comprehensive picture of a company's financial health.

Which ratios do you think are most helpful in evaluating a business and why? ›

Key profitability ratios include gross profit margin, net profit margin, and return on equity (ROE). These ratios can help businesses understand whether their operations are profitable and identify areas for improvement.

What are financial ratios and what do they indicate? ›

A financial ratio is used to calculate a company's financial status or production against other firms. It is a tool used by investors to analyse and gain information about the finance of a company's history or the entire business sector.

What is the most important financial ratio and why? ›

One of the most important ratios for investors to understand is return on equity, or the return a company generates on its shareholders' capital. In one sense, it's a measure of how good a company is at turning its shareholders' money into more money.

What is one of the most important uses of financial ratios? ›

Financial ratios are tools used to compare figures in the financial statements of your business. They provide an objective measure on the performance of your business in the past, present, and future to help you determine growth, pay yourself & your employees, and still make a profit.

What are the 5 financial ratios used to determine? ›

Financial ratios are grouped into the following categories:
  • Liquidity ratios.
  • Leverage ratios.
  • Efficiency ratios.
  • Profitability ratios.
  • Market value ratios.

What are the most important financials of a company? ›

The income statement will be the most important if you want to evaluate a business's performance or ascertain your tax liability. The income statement (Profit and loss account) measures and reports how much profit a business has generated over time. It is, therefore, an essential financial statement for many users.

What are good ratios for business? ›

A 2 to 1 ratio is healthy for your business. This means you have twice as many assets as liabilities.

How do you use financial ratios to make investment decisions? ›

In general, the lower the ratio level, the more attractive an investment in a company becomes. Often, analysts will take the reciprocal of a valuation ratio, or its multiple, as a measure of relative value. Popular valuation multiples include: Price-to-earnings.

What is the most important financial statement? ›

Typically considered the most important of the financial statements, an income statement shows how much money a company made and spent over a specific period of time.

What are the three most important financial ratios? ›

5 Essential Financial Ratios for Every Business. The common financial ratios every business should track are 1) liquidity ratios 2) leverage ratios 3)efficiency ratio 4) profitability ratios and 5) market value ratios.

Which ratio indicate financial risk? ›

The most common ratios used by investors to measure a company's level of risk are the interest coverage ratio, the degree of combined leverage, the debt-to-capital ratio, and the debt-to-equity ratio.

What is a good quick ratio? ›

Generally speaking, a good quick ratio is anything above 1 or 1:1. A ratio of 1:1 would mean the company has the same amount of liquid assets as current liabilities. A higher ratio indicates the company could pay off current liabilities several times over.

What are the important financial ratios? ›

7 important financial ratios
  • Quick ratio.
  • Debt to equity ratio.
  • Working capital ratio.
  • Price to earnings ratio.
  • Earnings per share.
  • Return on equity ratio.
  • Profit margin.

What is an example of a financial ratio? ›

Example: For example, if a company has an operating cash flow of $1 million and current liabilities of $250,000, you could calculate that it has an operating cash flow ratio of 4, which means it has $4 in operating cash flow for every $1 of liabilities.

Why is financial statement analysis important? ›

Overall, a central focus of financial analysis is evaluating the company's ability to earn a return on its capital that is at least equal to the cost of that capital, to profitably grow its operations, and to generate enough cash to meet obligations and pursue opportunities.

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