Best Ways To Give Stock As A Holiday Gift | Bankrate (2024)

Stocks are a popular investment: 46 percent of Americans owned a stock-related investment in 2023, compared to 43 percent in 2022, according to a recent Bankrate survey.

But stocks can also make great gifts, appreciating in value well beyond the initial gift amount. In many ways, it’s the gift that keeps on giving.

Giving stock is not quite as easy as placing an order from Amazon, and would-be givers need to pay attention to a few rules so that they stay on the right side of the law.

Key takeaways

  • Unlike conventional gifts, stocks have the potential for long-term growth. It can be a great way to build wealth.
  • You can gift stocks to children through custodial accounts. For adults, you can transfer shares from an existing investment account to the recipient's brokerage account.
  • You can gift up to $17,000 in calendar year 2023 ($18,000 in 2024) without triggering gift tax. If the stock appreciates in value, the recipient will owe capital gains tax when they sell the stock.

How to gift stock

If you’re thinking of giving stock, there a few options for how to do so:

  • Purchase stock specifically for a child: You can do that via a custodial account over which you have or another family member has control.
  • Give stock from an existing investment account: Contact your broker to help make the transfer electronically or by stock certificate.
  • Give stock with an app: Find an online app that allows you to give stock.

In any case, the recipient should have a brokerage account to receive the stock. A minor child should have a custodial account, while an adult may have a regular account. While you could transfer the stock as physical certificates, it’s merely a novelty to do so.

Either way, you’ll want to stay under legal thresholds that could cause tax headaches.

You can safely gift stock under the annual gift exclusion, which allows individuals to give up to $17,000 annually (for 2023) or $18,000 (for 2024) to any number of recipients without incurring a gift tax. A married couple filing jointly can give up to double that individual amount annually. To qualify for this year’s exclusion, you need to make the gift before the end of the calendar year. Otherwise, your gift will count toward next year’s exclusion.

It can require time and paperwork to go through a broker, so if you’re looking for a simpler way to gift stock, there are some online apps that can help. One option is Stockpile.

Stockpile allows you to give a gift card for a preset amount (ranging from $1 to $200) redeemable for stocks or ETFs. You can buy fractional shares, so you don’t need the money for a full share. If you’re looking to get started investing, you can also use the app. Users should note that the app charges $4.95 per month for ongoing access.

Another option is GiveAShare.com, which allows you to buy single stock certificates as gifts. Traditional brokerages charge high fees for physical stock certificates — if they offer them at all anymore — so this company offers a unique option, especially for kids who can see and hold their gifted investment. The company charges $39 in addition to the price of the stock, and the recipient will receive a framed certificate of the share. They become a real shareholder of the company, entitled to anything a shareholder gets, including annual reports and declared dividends, according to the company’s website.

Benefits of gifting stock

Giving stocks as a gift comes with benefits, for both you and the receiver.

It’s a smart way to get kids interested in investing, and helps foster financial literacy at an early age. Unlike conventional gifts, stocks have the potential for long-term growth, which makes them a thoughtful choice when immediate cash isn’t a priority.

“Gifting stocks can be a great way to teach children or grandchildren about saving and investing, or a fun way of creating interest in the stock market, a company, or a particular industry,” says Eva Victor, senior director high net worth wealth planning attorney at Northwestern Mutual.

Meanwhile, donating stocks to charity can yield tax benefits. When you donate stock to charity, it’s possible for both you and the nonprofit to avoid any capital gains on the asset. You can claim a deduction for the value of the stock, legally avoiding tax, and the charity gets the full benefit of the stock. It’s a win-win for both you and the causes you care about most.

Donating stock to charity

While you’re in the gift-giving spirit, you may also consider giving stock to a charity and securing a tax write-off for the stock’s fair market value in the process. If you donate appreciated property, you’ll avoid the tax hit on the gains, take a tax deduction and help out someone, too.

“Applicable adjusted gross income limits are 30 percent of adjusted gross income for gifts of stock held for more than one year, with a five-year carryforward for any unused deduction,” says Victor.

Make sure your favorite charity qualifies for tax-deductible contributions and get any donations in by the end of the year to secure a write-off. If you’re not quite sure what you want to fund but want to take advantage of a tax write-off this year, look into donor-advised funds, which can allow you to take a large deduction this year but distribute the funds over a multi-year period.

Tips for gifting stock to family members

To optimize the gift and avoid other potential complications, you should pay attention to the fine print, especially if your gift is particularly large.

Not sure which stock to give as a gift? You’ll want to pick a company that piques the receiver’s interest and has long-term growth potential. For children, however, going with a stock they connect with (think Disney, Nike, Starbucks, Coca-Cola, etc.) might be more important than choosing one with stellar valuation metrics.

Here are a few other tips for gifting stock to loved ones.

Going over the gift exclusion

If you go over that gift exclusion in any given year, you can use your lifetime gift exclusion – worth $12.92 million in 2023 ($13.61 million in 2024) – to shelter the excess giving. But using that shelter is less tax-efficient overall, because of how gifts are taxed relative to inherited stock.

“Recipients will carry over the donor’s cost basis for gifts made during the donor’s lifetime, and will then realize and pay capital gains tax upon sale of the stock,” says Victor. “Whereas appreciated stock included in the donor’s gross estate and passed [down] at death will typically receive a step-up in basis, so that capital gain will not be realized on a sale.”

In short, inheriting appreciated stock is more tax-efficient than receiving it as a gift.

Consider a trust

If you’re looking to give a gift of substantial value, you might consider using a trust. The trust structure can help you “postpone the recipient’s access and control beyond the age of majority,” says Victor.

By placing some constraints on the money, the trust may help ensure that the gift ends up being used more judiciously later in life.

If you’re thinking of going this route, you’ll want to consult a lawyer who’s experienced in estate planning, since trusts are a complex area of the law.

Bottom line

Giving stock can be a good way to teach younger relatives about business and how to invest. However, be sure that you consider the tax and estate repercussions if you’re making a sizable gift and turn to an advisor if you have questions.

Best Ways To Give Stock As A Holiday Gift | Bankrate (2024)

FAQs

Best Ways To Give Stock As A Holiday Gift | Bankrate? ›

You can gift stocks to children through custodial accounts. For adults, you can transfer shares from an existing investment account to the recipient's brokerage account. You can gift up to $17,000 in calendar year 2023 ($18,000 in 2024) without triggering gift tax.

What is the best way to gift stocks? ›

You can purchase shares within your brokerage and transfer them to the recipient, but this could incur a fee. "To avoid the fee, you can give your gift recipient cash to purchase the shares on their own," Brett Holzhauer, a personal finance expert at M1, an investing app, told CBS MoneyWatch.

How do you give a gift of investing? ›

You can start the process online in your own brokerage account by opting to gift shares or securities you own; if you can't find that option, contact your brokerage firm directly. If you want to gift a stock you don't already own, you'll have to purchase it in your account, then transfer it to the recipient.

How do you value a stock received as a gift? ›

Since stock prices can go up or down on any given day, the fair market value of a gift of stock is the average between the high and low share prices on the date the gift is given.

Do you pay taxes on gifted stock? ›

This means you don't owe taxes at the time of the gift of the stock. When the recipient sells the stock, however, it is a taxable event. Like everything else related to investing and taxes, a correct cost basis is the key to resolving how much you owe when you sell a stock received as a gift or through inheritance.

How to send stocks as a gift? ›

Click on Holdings. Hover over the security to be gifted and click on Options. Click on Send as a gift. Enter the gift receiver's name, mobile number, email address (optional), and gift message (optional).

What are the rules for gifting stock? ›

Tax Rules for Gifting Stocks

For instance, gifting too much stock to any one person could trigger the gift tax. For 2022, you can gift someone up to $16,000 or up to $32,000 if you're married and file a joint return without having to file a gift tax return. For 2023 the limits are $17,000 and $34,000, respectively.

Should I gift stock or cash? ›

Gift Stock Over Cash

By gifting appreciated stock, you avoid any long-term capital gains tax liability that you would otherwise owe in the future. Any capital gain liability does transfer to the recipient of your gift – there is no “step-up” in cost basis when gifting stock; this occurs only at death.

Who pays taxes on gifted stock? ›

BENEFITS TO THE GIVER

For example, you invested $8,000 in a company's stock that, after a few years, is now worth $16,000. If you sold the stock, you would owe capital gains on the $8,000 earned above the principal investment. If you gift it, however, the tax liability passes on to the recipient.

What to write when giving money as a gift? ›

"Include a note to the person that shows that you've given this some thought, and that there's meaning behind it," Swann says. "If they're an avid gardener or into sports, you could say, 'Here's to your next golf game,' or 'Here's a little something to help you as you expand your garden.

What is the benefit of gifting stock? ›

Gifting stock offers a few benefits. For one, the recipient of the stock can reap the benefits of having it increase in value over time. Stocks that have appreciated in value also give benefits to their donors, like being able to avoid taxes entirely on the stock's earnings.

What is the holding period for gifted stock? ›

Gifts — Your holding period includes the time the person who gave you the shares held them. However, your basis might be the fair market value at the date of the gift. If so, your holding period of the gifted stock will begin the day after you received the gift.

How to avoid gift taxes? ›

6 Tips to Avoid Paying Tax on Gifts
  1. Respect the annual gift tax limit. ...
  2. Take advantage of the lifetime gift tax exclusion. ...
  3. Spread a gift out between years. ...
  4. Leverage marriage in giving gifts. ...
  5. Provide a gift directly for medical expenses. ...
  6. Provide a gift directly for education expenses. ...
  7. Consider gifting appreciated assets.

How does the IRS know if you give a gift? ›

The primary way the IRS becomes aware of gifts is when you report them on form 709. You are required to report gifts to an individual over $17,000 on this form. This is how the IRS will generally become aware of a gift. However, form 709 is not the only way the IRS will know about a gift.

Can you transfer stock without paying capital gains? ›

You don't have to pay capital gains tax when you give away stocks. The person who receives the stocks, however, will face capital gains tax if they earn money when they sell the stock.

What is the gift tax limit for 2024? ›

For 2024, the annual gift tax limit is $18,000. (That's up $1,000 from last year's limit since the gift tax is one of many tax amounts adjusted annually for inflation.) For married couples, the combined 2024 limit is $36,000.

Is it better to gift stock or cash to family? ›

Compared to tangible gifts that can wear and tear, stocks can be more beneficial over the long term since they can appreciate in value over time. Plus, by giving stock as a gift to your friends or family, you may even be able to gift yourself a tax break.

What are the tax implications of gifting stock to family? ›

Because you're gifting the stock directly instead of selling it, you won't owe capital gains tax — but the gift recipient will when they eventually sell the shares. Capital gains tax is based on the profit (capital gain) from a given stock sale rather than the total amount of the sale.

Is it better to gift appreciated stock or cash? ›

By donating stock that has appreciated for more than a year, you are actually giving 20 percent more than if you sold the stock and then made a cash donation. The reason is simple: avoiding capital gains taxes. The maximum federal capital gains tax rate is 20 percent on long-term holdings.

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